Ochsner Sport.
There’s no direct way.
For the UEFA Women’s Champions League 2025 in Switzerland, Ochsner Sport wanted a concept that went beyond the usual empowerment talk. My take? Show the real grind.
The insight: many national players didn’t start with football. That “polysportive” path shaped who they are. My Concept focused on raw performance, unique skillsets and Made it to final selection.
Done @Thjnk zurich
We see a group of girls in ballet class. They all jump up together in 6th position. They use their full jumping power. All the ballerinas land together, elegantly and precisely, on both feet in the same place.
A group of girls can be recognised from behind. They are practising volleyball. They all pass their balls to the wall with the top pass. They pick up the balls with both arms and pass them straight back to the wall at high speed.
We see a scene in athletics lessons. In the individual lanes, teenage girls sprint side by side - fast, athletic and with incredible body tension.
A group of girls is in the middle of kickboxing training. We see them kicking the bags with great speed, body tension and full power.
The image turns completely black. A sentence is faded in.
Off:
There’s no direct way to the top.
We hear the floodlights switch on. Our national team jumps out of the tunnel. We see clips from the game as the camera follows the ball and quickly refocusses from player to player.
The camera zooms in on a player who jumps up in slow motion and receives the ball with incredible body tension. As soon as the ball bounces, the effect ends.
The ball flies out of bounds and the subsequent throw-in is shown in slow motion. After the pass, the effect ends again: the striker sprints off and dribbles past an opponent. her precise ball control is shown in slow motion. The effect ends and the game continues.
The ball is passed and the player sprints towards the goal. Slow motion starts just before the shot: We see the perfect shot. The effect ends and the ball flies powerfully towards the goal.
The screen turns black.
OFF:
Fortunately
because that‘s exactly what characterises our national team.